YouTube TV asked for a new templatized design system for showcasing different content categories and housing multiple IPs within their array of Nitrate banners. After exploring and sharing around 10 different options, we landed with this system shown here. One which leverages diffuse gradient colors, referenced from the “hero” IP’s keyart, carefully placed to emulate sunsets, because of “primetime”... you get it ;)
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Responsibilities: concept designer & production design

In an unprecedented year & for the first time in 2020, YouTube decided not to create an annual Rewind site and video. Instead, the culture and trends team contacted Hook to come up with a creative wrapper for this annual report. They wanted a creative, fun and a linear device to guide an interactive journey through the latest findings in culture and trends.

Senior designer, along with Michael Crawford. Motion Design by Natasya Hopkins & Mark Fain, Creative Director: Mikell Fine Iles

Google News Showcase is a website designed and developed for the Google product team. The design focuses on both user and publisher benefits, highlights abstracted statistics and is super fun and jello-y to interact with.

Responsible for: asset design & production design for custom localizations for 12 different markets. Team: Creative Director Angela Sturrus, Art Director Cat Thielen, Motion Designer Bella Souri, Copywriters Danielle Chesney & Travis Taylor, Producer Leo Nouhan, & Developers Matt Cobbs, Steve Hamilton & Herb Torres.

I’ve had the pleasure of concepting, developing & finishing key art for many YouTube Originals shows. This is a collection of some of my favorites.
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Responsible for: art direction, concept art, retouching, compositing, finishing & design.

While working at Hook, during a brief period of downtime several designers paired off with motion designers to collaborate on creative idents feature the Hook logo in fun an unique ways.

I came up with a widget-y scene displaying the logo in mylar balloons. Starting with a sketch, I created a 3D version of the scene in Blender, sculpted the balloon seams, materials and lighting which I passed to motion designer Shaun Walsh, who animated the project.
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Responsible for: art direction, illustration, 3d modeling & design.

Rewind 2018: I did finishing for the key art, designed & composited by Ars Thanea, and provided 3d design support for the companion website- alongside a very talented team at Hook.

Principal technical artist Brad Nawrocki. Engineering Matt Cobbs, Steve Hamilton & Jim Bozwell. Producers Iza Hatfield, Laura Crosier. & Leo Nouhan. Creative director Tim Harkins. Associate creative director Logan Bell. Design Michael Crawford & myself.
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Responsible for: retouching, finishing, design, cgi for three.js animation support.